The key to breaking the rules is not buying into the dominate narratives & practices that seem to dictate what life should be like, how we live our life together, how we treat customers, prospects and all other people and how we consume products and utilize services.
The idea that technological advancement would somehow benefit the average worker did not consider human greed and the ever increasing edge of the adjacent possible. But technological advancement is in place to reshape how we work, further innovation around how a community invests in itself, how a community relieves the crushing burden of debt, how a community owns real property.